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The Lupita Nyong’o Effect

Tambay A. Obenson | IndieWire   in  ·
August 26, 2014

Last week Friday, CNN’s “Inside Africa” program, hosted by Soni Methu, traveled to Kenya to discover how the Kenyan film industry is harnessing the seemingly universal awareness and appreciation of Lupita Nyong’o (who is Kenyan, in case you didn’t already know), to assist in continuing to build itself up.

Host, Soni Methu, explored what has been deemed the “Lupita Effect,” as she visited David Opondoe, managing director of Phoenix Players, a Kenya-based theater company where Nyong’o performed earlier in her career, and who said, after Lupita’s Oscar win, that her success would encourage many in Kenya to embrace the arts.

The program investigated reports on Kenyan Film Commission Chairman, Chris Foot, working at harnessing the Lupita effect by building up the local film industry and local content encouraging people to come and make movies in Kenya.

The show also visited the school where Lupita’s acting talent first revealed itself in drama lessons, as the host of the show met and spoke with a new generation of students seeking to follow in her footsteps.


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