See Ya, Twerk. It’s Pantsula Time!
When director Damian Weilers was asked to pitch a music video for a new single by Grammy-award winning British dance duo Basement Jaxx, he was instructed to find an original choreographed routine. The London-based director, who is from South Africa, immediately thought of the fast-paced and slinky dance moves that developed in the townships of his home country.
Mr. Weilers compiled YouTube videos of the dance, known as pantsula, and won the pitch. He then started the search for two dancers who had caught his eye. He found them in a small rural township three hours outside of Johannesburg. He brought them to the city for the shoot, providing them with a fee, new clothes, sunglasses, toothbrushes and a place to stay. The dancers choreographed their own routine for the video, which also featured cameos by other local pantsula crews.