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Meet the Reel Fruit Entrepreneur

March 9, 2016

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Making big business out of health snacks in Nigeria.

How is this award winning twenty-something businesswoman changing agriculture and business and health in Nigeria? One bite at a time.

Affiong Williams is the founder of Reel Fruit, a Lagos based company that makes dried fruit snacks. Sold in Nigeria and in West Africa, she has her sights set on  exporting to Europe and America. Basically, she’s planning a healthy snack world domination.

Launched in 2012 from her own funds and loans from family and friends, she employs 17 people and is working to move to a bigger factory in Lagos this year.

At a time when government is supporting agriculture and business growth, Williams is poised to make the most of it. Using her business smarts to create healthy snacks seems like a win-win for her and customers. How novel!



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