Is This Fashion Line Ethiopia’s Gucci?
Making the jump from model to designer seemed like a natural choice for Hiwot Gashaw. Growing up in Ethiopia’s capital Addis Ababa, the young entrepreneur always had a passion for fashion, drawing clothes from an early age.
Thus, it was no big surprise when in 2012, having already worked as a professional fashion model and after graduating from a top design school, Gashaw took to making her own clothes with the launch of her label, Abugida Fashion.
Fusing traditional Ethiopian designs with contemporary Western style, Abugida produces and sells a collection of clothes ranging from women’s dresses and scarves to men’s designer jackets and children’s clothing.