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From ‘Avengers’ to ‘Mad Max’: Why Hollywood Is…

Georg Szalai | The Hollywood Reporter   in  · ·
May 9, 2015

Move over, Mad Max. While South Africa regularly generates buzz as a shooting destination for such hotly anticipated Hollywood tentpoles as The Avengers: Age of Ultron and Mad Max: Fury Road, the picturesque African nation also has become the preferred base of operations for global entertainment giants hoping to crack the massive — and rapidly maturing — African market.

Viacom is leading the pack. Through its Viacom International Media Networks unit and its Africa arm, the entertainment company has been active in the market for the past decade, but has been expanding in particularly active fashion as of late. It launched a localized version of BET this year just months after bringing Nick Jr. and Nicktoons to the continent in September. The networks joined MTV, MTV Base, MTV Portugal (for the Portuguese-speaking parts of Africa, such as Angola and Mozambique), Comedy Central, VH1 Classic, Nickelodeon and what is now BET2 (formerly BET International).


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