Fast Food Chains Are Increasingly Hungry for Kenya
Fast food businesses in Kenya are booming and both local and international brands are targeting this newly expanding industry.
“We are expanding because the Kenyan consumer is becoming more and more international,” said Eric Andre, Co-director at Om Nom Nom.
When Andre first visited Kenya about 20 years ago – Kenyans eating pizza was rare but now it has become the norm thanks largely to social media.
The middle class culture in Kenya is growing and as a result so is the culture of eating out; such visible growth has attracted the interests of international investors.
On the local front, Cafe Deli founder, Obado Obadoh noticed this cultural shift and invested heavily in his restaurant.