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Cheaper Phones, Dual Sim Devices Fuel 83% Surge in…

Mzwandile Jacks | Ventures Africa   in 
May 1, 2015

VENTURES AFRICA – Smartphone deliveries to Africa and the Middle East (AME) saw an 83 percent surge last year, thanks to cheaper models and dual-Sim devices, latest research shows.

According to International Data Corp’s (IDC) fourth quarter Handsets Tracker, smartphone consignments to Africa and Middle East shot up to almost 45 percent last year from 27 percent in the preceding year.

Last year, the market share for smartphones priced under $100 soared to 20 percent from 5 percent in 2013 in Africa and the Middle East. In addition, market share of smartphones in the $100 to $200 price range surged from 25 percent in the third quarter last year to 33 percent in the fourth quarter, the research showed this week.

The shipment of dual-Sim smartphones increased 34 percent year-on-year in the fourth quarter of last year.


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