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Catherine Mahugu: Meet the Woman Linking Tech and Local Artisans

March 30, 2016

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Because doing well in business can also help people

Nairobi is nicknamed the Silicon Savannah and it’s people like Catherine Mahugu that are putting it on the tech map. The company she co-founded, Soko, is a startup people are watching. They are not only expanding in Africa, they are going worldwide with their business model – using technology to bring local artisans goods to buyers around the world.

Like they say, the best ideas are the simplest.

This University of Nairobi Computer Science graduate has been working in ICT for years, and started the company with others she met during a workshop. Soko means “market” in Swahili, and this e-commerce business bridges local Kenyan artisans and buyers around the world.  It’s sold in stores like Nordstrom and Anthropologie, and Gisele Bundchen wears their items.

With some more years to go in her 20’s, and plans to expand in Mexico and India, as well as he work with the UN to end the violence against women, this tech leader is not only one to watch, but one to cheer on.


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