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Africa: Fashion’s New International Hub

Marcus Jaye | Billionaire   in  ·
January 26, 2015

Fashion doesn’t discriminate; it simply follows fresh sources of income like an oligarch drilling for gas. This, in turn, influences the wider market and fashion itself. You only have to look at the oud fragrance trend and its journey from a Middle Eastern niche to the mainstream audience it has today.

Now, it’s Africa’s turn. With Chinese growth slowing and major economic wobbles in Russia, luxury goods brands are looking for and developing new markets to satisfy their shareholders. Earlier this year, Nigeria became…


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