2014: African Trends and Innovations
Africa’s innovation is growing in leaps and bounds, to the point it’s setting its own trends, which while unique to the continent, are getting the attention of the rest of the world.
This month, Trendwatching.com took time to explore game-changing innovations from across Africa in their October Africa Pulse / Africa Trend bulletin report as well as the trends driving them. Here’s are the seven most mentionable:
South African online ‘unradio’ station streams shows on WeChat
Launched in May 2014, CliffCentral.com is an online radio station spearheaded by popular South African radio DJ Gareth Cliff. The radio broadcaster, now free from the restrictions of the Broadcasting Complaints Commission of South Africa, promises to be “uncensored, unhinged and unradio”. The interactive show can be accessed via multiple channels, and after an unprecedented partnership with WeChat, the show also streams on the instant messaging platform.
Trend highlight: On demand mediums.
Easy Taxi & Dettol
Nigerian based taxi company and disinfectant brand partner to raise awareness about Ebola virus
As the Ebola virus reached its peak in West Africa in August 2014, transportation provider app Easy Taxi and hygiene brand Dettol, offered Nigerian taxi drivers training sessions on how to diagnose and prevent the spread of Ebola. Taxi drivers were encouraged to become agents of change and attend monthly meetings as part of the Ebola Awareness Campaign. Here they learnt about the symptoms and preventive measures, with the intention of improving public knowledge and educating their customers.
Trend highlight: Brands that genuinely care about consumers.