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Tourism in Africa Driven by Business

Antoinette Slabbert | MONEYWEB   in 
September 16, 2014

The demand for hotel accommodation in sub-Saharan Africa remains robust in spite of problems like Ebola and the destabilising effects of groups like Boko Haram and Al-Shabaab, Victor Kgomoeswana, author and African business specialist told the annual Hotel Investment Conference Africa (Hica) in Sandton on Sunday.

Kgomoeswana said that every country has its issues, but travel in Africa is business driven and therefore less affected than would have been the case if leisure was the big driver.

South African Airways recently introduced an additional flight per week to Lagos and the demand from Nairobi is growing, in spite of security and other risks, he adds.

Some multinational companies have instituted travel bans to East Africa, since their insurance won’t allow travel to the region, he said. Africans, however continue to travel as do Asians. “People from India and China are also from emerging markets and they assess risk in a different way from Europe and the US, where the largest number of cancellations came from, McClachlan said.

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