Tips on How to Use Social Media to Make an Impact in Africa
Thursday February 26, IBOM LLC hosted a panel titled “Using Social and Mobile Technology to Stay Connected in Africa” as part of Social Media Week New York. Taking place at Brooklyn restaurant BUKA, the event focused on publications and how social media can be used to latch onto trends and traffic — which supports a marketable foundation and a news site that can actually stay afloat.
Before the panel discussion, Ogundele Damola, founder of ASIRI Magazine, chimed in from Nigeria via Skype giving tips on how to build up a loyal following.
Touching on topics including ways to identify with consumers and building on brands in order to garner social media influence, panelists — Janell Hazelwood, associate managing editor at Black Enterprise; Kwame Andah, co-founder of Coders4Africa; Farai Gundan, African business writer at Forbes; and Kelechi Anyadiegwu, founder of African fashion marketplace Zuvaa — weighed in from varied and collective perspectives…