St. Barth Has a New Luxury Caribbean Boutique
Naturally, the concept store has its own Coast of Arms St Barth line, which is actually an official product of the Collectivity of Saint-Barthelemy following an agreement signed in 2011.
“We always wanted this brand to be THE Caribbean luxury brand,” says Gerville-Reache. “More than that, an identity brand inspired by heraldry and history and another way of thinking in travel fashion.”
Gerville-Reache, who was one of Caribbean Journal’s 25 Most Interesting People in the Caribbean in 2013, says the shop is a place that balances Gustavian classicism with a Caribbean colour touch.