Southern and Eastern Africa Get Tourism Tech Savvy
Pristine beaches, wild animals and vibrantly colourful cities – Africa has something for everyone.
No wonder more than 40 million people visit Africa every year, according to the World Bank, and that number is rising fast.
Research group Euromonitor International says tourism income has risen from $42bn (£25bn) in 2011 to an estimated $54bn in 2014.
Competition to attract this tourist cash is fierce and technology is becoming an increasingly powerful tool in the battle.