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Relativity’s Education Arm Travels to Africa

Christopher Vourlias | Variety   in 
November 20, 2014

Hollywood met Nollywood at the recently wrapped Africa Intl. Film Festival (AFRIFF) in Nigeria, where Relativity reps underscored the studio’s increased efforts to boost capacity for African filmmakers.

A day-long series of workshops, seminars, and training programs during the fest — which culminated with 20 Nigerian students being invited to the recently opened Relativity School in L.A. — showcased the studio’s commitment to global outreach.

“The architecture of storytelling has changed a lot in the last 20 years, and it’s become a lot more global,” says Michael Novak, international advisor for Relativity Education, the studio’s educational outreach program. “The focus … is to be a global center for education and media and story-telling.”

In Nigeria, the studio’s efforts are geared toward helping the prolific Nollywood industry boost production values, leverage digital and other distribution platforms, fight piracy, and tap into the continent’s largest economy to help fund the growth of an industry that the Nigerian government recently estimated to be worth $5 billion a year.

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