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Reese Witherspoon Says Her New Lifestyle Line Is Not…

IRINA ALEKSANDER | Elle Magazine   in  ·
May 11, 2015

A few years ago, Reese Witherspoon was shooting a movie in Memphis, Tennessee, when she noticed that her home state had undergone an unmistakable transformation. There were hip restaurants and a booming multigenre music scene, and the residents had begun to resemble the sort of stylish crowd more often associated with the coasts. “I just saw these people who were very fashionable,” Witherspoon says. “There was this sense of regionalism, but also, people were leaving New York and L.A. and moving back home.” With the exception of Billy Reid, who had built a thriving business by injecting a genteel Louisiana cool into menswear, few designers were tapping into an authentically Southern look. “There’s a lot of people showing you a northeastern lifestyle, but being from the South is its own thing,” says Witherspoon, who was once a debutante and a cheerleader at her all-girls Nashville prep school. That’s when Witherspoon got an idea: What if she could bottle the unique brand of Southern-bred femininity and export it to the masses?…

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