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Profile: Lagos Designer Ayobamidele Majekodunmi

Myles Igwebuike | The Guardian   in  · ·
November 21, 2014

Ayobamidele “Josh” Majekodunmi is the creative director behind budding menswear label, Josh Amor, a brand debuted November, 2012. Josh Amor is a home-grown brand whose aesthetics strike a cordial balance between street wear and high fashion featuring a range of impeccably tailored jackets, signature style shirts, dapper pants and bespoke suits. Josh Amor has the expertise and understanding of designing and assembling pieces that reflect classic style, making the wearer effortlessly stylish and timeless.

Inception is the name of his first collection. He explains how the name came about: “The name is an expression of self. This collection is a representation of the things I’ve come to love as a designer and our aesthetic as a fashion label. I am of the belief that fashion should be Practical, Style-Friendly, above all should reflect one’s personal art. Inception clearly summarizes the Josh Amor client, a man who is an embodiment of all eras in fashion”.

With this being it’s first collection, budding menswear label, Josh Amor, reflects on different elements that best interprets its brand’s aesthetics striking a cordial balance between street wear and high fashion. The collection features a range of impeccably tailored jackets, shirts, shorts and pants with an interesting play on Texture, Pattern and Colour.

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