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New African Messaging App Challenges WhatsApp on the Continent

Mfonobong Nsehe | Forbes   in  ยท
November 18, 2014

Mara Online, a subsidiary company of the Mara Group, the Pan-African conglomerate founded by Ugandan businessman Ashish J. Thakkar, plans to challenge the dominance of WhatsApp in Africa with the launch of a new messenger App targeted at Africans all across the world.

On Saturday, the 8th of November, Ashish J. Thakkar announced the launch of a new messenger App, Mara Messenger, which is set to shake-up the mobile technology space in Africa.

Speaking during an informal launch ceremony in Dubai, Thakkar said the new Mara Messenger App has been tailored to the needs of the African consumer, and will be a more localized mobile messaging application that allows people to connect with their friends, families, and colleagues around the world. He says Mara Messenger is looking to compete directly with the likes of WhatsApp, Viber and WeChat.

Mara might be late to the mobile messaging party, but Thakkar says his company plans to introduce a number of never-before-seen features to the messaging App to earn a competitive advantage and enhance user experience. The App is now available on iOS, Android and BlackBerry and includes features that will allow users to instant message, share locations, doodle on images and broadcast information to groups, and will shortly include voice memos and video features.

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