Move Over Barbie! Nigerian Dolls Outsell Barbie Dolls in the UK
Nigerian entrepreneur, Taofik Okoya, has created Nigerian dolls that are outselling the Barbie doll, the UK Daily Mail is reporting.
The paper said according to Reuters, 9,000 units of the £4.50 (N1,280) dolls are sold per month, taking up 15 per cent of Nigeria’s toy market.
A Barbie doll on online store, Jumia, retails at almost N10,000.
Taofik, who is the son of industrialist and owner of Eleganza, Razak Okoya, named his line of dolls the Queens of Africa. The dark complexioned dolls are styled in clothes unique to different tribes in Nigeria so that children can…