Mother City Aims to be Riviera of Africa
Kirstenbosch’s “Boomslang” canopy walkway is pulling the crowds and pushed up visitor numbers to the botanical garden by 72 percent in June.
This huge swell of interest pointed to the importance of repositioning popular attractions to lure visitors during the off-peak months, Enver Duminy, chief executive officer of Cape Town Tourism, said.
Other drawcards included the V&A Waterfront, Cape Point, Robben Island and Table Mountain Aerial Cableway.
Seasonality was one of the biggest challenges for Cape Town Tourism, which has just signed a three-year contract with the City of Cape Town to function as the city’s dedicated tourism agency.
Duminy said the agency was tackling the drop in visitor numbers during the down period by doing monthly and seasonal research to get a snapshot of who is visiting the city, and when.