Meet the Reel Fruit Entrepreneur
Making big business out of health snacks in Nigeria.
How is this award winning twenty-something businesswoman changing agriculture and business and health in Nigeria? One bite at a time.
Affiong Williams is the founder of Reel Fruit, a Lagos based company that makes dried fruit snacks. Sold in Nigeria and in West Africa, she has her sights set on exporting to Europe and America. Basically, she’s planning a healthy snack world domination.
Launched in 2012 from her own funds and loans from family and friends, she employs 17 people and is working to move to a bigger factory in Lagos this year.
At a time when government is supporting agriculture and business growth, Williams is poised to make the most of it. Using her business smarts to create healthy snacks seems like a win-win for her and customers. How novel!