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Meet the African Bloggers Who Are Shaping African Fashion Today

Chayet Chiénin | Huffington Post   in  ·
February 16, 2015

Bloggers can seriously influence the way industries think — in fashion and beyond. It’s not for nothing that famous brands, big and small, enlist the services of these bloggers like crazy. These trendspotters, on top of the latest innovations, can ramp up sales of some brands and make others better-known.

In the universe of African fashion, this phenomenon is equally well-known — but it goes beyond direct influence on transactions and sales. We must be equally aware of the influence that is not as palpable and material: bloggers are able to make their interests the flavor of the day, resulting in a globalization and democratization of African fashion…

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