L’Oréal’s Possible Expansion to Ghana & Rwanda
With 40-percent of its revenue generated in a shrinking Eurozone, France-based cosmetics company L’Oréal is eyeing fast-growing economies such as Rwanda and Ghana
for expansion, according to a report in SeekingAlpha.
Emerging economies are experiencing stronger buying power and it’s showing up in L’Oréal’s revenue mix.
About 40 percent of L’Oréal’s revenue comes from emerging markets (Eastern Europe, Latin America, Africa, Middle East, and Asia Pacific) — a 62 percent increase since 2005, when just 25 percent of L’Oreal’s revenue came from emerging markets…