Kenya: Is #hashtivism Effective?
Hashtivism is a word arising from mixing the two words “hashtag” and “activisim”. A hashtag (#) is used on Twitter to enable users to search or link through related messages sourced from multiple users.
The recent report from the Communications Authority of Kenya estimates the number of Kenyans online to be 22 million or slightly above 50 per cent of the population. Of this number, Social Bakers, an online media research company estimates that about four million Kenyans are on Facebook while around 1.5 million are active users of Twitter.
With these numbers, the hashtag is therefore a potent weapon and a unifying factor on Twitter, a call to action of sorts for the 1.5 million Twitter people, or tweeps, in Kenya.
Indeed the tweeps have been active, with several hashtags having hit the scene in recent times. In recent days, #OccupyHarambeeAve, #ManderaBusAttack and #MyDressMyChoice were among the most popular and were trending for several days.