How African Fashion Broke Through Western Culture
Nigerian, Adiat Disu wanted to combine her background in technology and marketing with her love for fashion and African designs. Adirée, the communications and brand strategy company she founded to connect designers from Africa with an international audience, has become the vehicle.
Adirée created the first-ever Africa Fashion Week to showcase talent from the continent for audiences in established fashion capitals like London and Milan.
One of the company’s goals is to show that fashion from Africa influences the international industry.
“When we do Africa Fashion Week in Paris, we [will] have Parisian designers as well as African designers, who all relate to the continent, who all want to be showcased. We’re fusing the two. That’s what makes us unique,” Disu said.