Facebook Hits 100M Users in Africa – HALF the Continent’s Internet Users
The developing world wants Facebook, and its accessibility initiative Internet.org could pay huge dividends. Those are the takeaways from Facebook’s announcement that it now has 100 million active users in Africa, and 80% of those come on mobile. That 100 million makes up 50% of all Africans connected to the Internet.
The news suggests that if drones, satellites, and deals for free access from local carriers can spread the Internet to more people around the world in places like India and South America, a big percentage of them will become consistent Facebook users. It’s not just smartphone-wielding Westerners that want the social network. Even if it means quantifying one’s life by likes, being social without face-to-face interaction, and giving up data for ad targeting, people all over the world are eager to connect with friends and family through Facebook.