Exploring Agadir: Sun, Sand And Sightseeing
Fifty years after Agadir was levelled by an earthquake, the dependably sunny resort is moving upmarket, with luxurious beachfront hotels and a gleaming marina. Its concrete boulevards and tacky Irish pubs remain, but the sandy crescent beach, excellent facilities and regular flights from Europe make it a great base for families in particular. The following are Agadir’s best sights, activities, hotels, restaurants and day trips, from the 16th-century Kasbah to the Berber souk.
Musée du Patrimoine Amazigh
This recently renovated museum on a pedestrianised walkway covers Berber culture, with an excellent collection of artefacts and beautiful jewellery. The information panels are mostly in French, so hire an English-speaking guide for explanations of the various jewellery, carpet patterns and so on. Inspired by Marrakesh’s similar Maison Tiskiwin, the museum is a great place to get some background before meeting Berbers in the villages of southern Morocco. North Africa’s indigenous people, the Berbers (or Amazigh) comprise several groups – those around Agadir are mostly Tachelhit-speaking Chleuh Berbers. Passage Aït Souss.