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#BringBackOurGirls Loses Appeal

Geoff Iyatse | Punch   in 
February 4, 2016

#BringBackOurGirls, a Nigerian-created global hashtag put up to advocate the rescue of the kidnapped Chibok girls, was the most visible feature of the Chibok girls cause about two years ago. But when the campaign was reactivated in Abuja on Thursday, the hashtag could not generate the usual traffic.

Nearly 300 school girls were abducted by suspected members of Boko Haram at Chibok, a border community in Borno State, in 2014. A number of the victims escaped from captivity and returned to their families while over 200 have yet to be seen.

The abduction triggered a global condemnation, leading to the creation of #BringBackOurGirls. The hashtag received a global recognition almost immediately, as many prominent people took interest in the matter.

Reports monitored by foreign online platforms, said #BringBackOurGirls was used on social media more than one million times in less than three weeks of the abduction. During the first anniversary, the hashtag also went viral.

The United States First Lady, Michelle Obama, and the Pakistani activist, Malala Yousafzai, were among global icons that endorsed #BringBackOurGirls.

From 2014 to early last year, #BringBackOurGirls was one of the most used Nigerian, or perhaps, African hashtag. Then, it was fashionable for both local and foreign social media influencers to embed it on their platforms.

But that era seems to have passed, as the hashtag barely appeals to a small circle of influencers nowadays. The number of individuals using it is getting fewer and fewer.

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