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Africa’s Biggest TV Market Kicks Off with More Participants

Christopher Vourlias | Variety   in  ·
November 5, 2014

Africa’s biggest TV content market kicks off Nov. 5 in Johannesburg with buyers, sellers and producers from more than 70 countries looking to cash in on the rapidly expanding African marketplace.

Some than 2,000 delegates and 250 exhibitors are expected at the ninth edition of Discop Africa, which will bring together leading broadcasters, pay-TV operators, mobile networks, online platforms and production companies for a three-day program at the Sandton Convention Centre.

“It’s going to be a stronger edition,” says Patrick Zuchowicki, general manager of business event organizer Basic Lead, which is hosting Discop. “We’re happy to see more participants, both from inside Africa, as well as outside Africa.”

The growing event has become the prime showcase for what Basic Lead estimates is now a $500 million TV content market in Africa, based on sales at last year’s event. According to Zuchowicki, that figure has doubled since 2011.

Zuchowicki says past participants are “sending more resources, sending more people. We see exhibitors bringing in more sales executives. We see TV stations sending more acquisitions executives. They’re back, and they’re spending more money than last year.”

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