Africa Travel Week Focuses on Sustainable Tourism
The world of African tourism shifted temporarily to Cape Town’s International Convention Centre this week, with three major events putting a much-needed focus on the vital role tourism plays in the economies of South Africa and the continent.
The International Business Travel Market Africa, International Luxury Travel Market Africa and World Travel Market Africa were largely taking over the city until Friday.
The three expositions, known collectively as Africa Travel Week, attract exhibitors, tourism decision-makers, captains of the industry and media from around the continent for networking sessions, workshops, conferences and product launches. It provides a platform for tourism authorities, government departments and nongovernmental organisations to address the challenges and issues facing tourism in Africa.
“This isn’t just a shop window,” said Carol Weaving, the managing director of Thebe Reed Exhibitions, one of Africa’s leading events companies, which with Reed Travel Exhibitions in the United Kingdom organises the event. “It’s an opportunity for everyone involved with tourism on the continent to meet and discuss the impact tourism is having on both local and national economies and how to improve this.”…