African Fashion Is Taking a Generation by Storm and Validating Its Importance
Maison Château Rouge — does that name ring a bell? It might not just yet, but it’s the brand new Parisian label that has just come onto the fashion scene, subtly mixing the urban and streetwear worlds with the world of African print. Their sweatshirts and t-shirts are already creating a buzz on social media. Be proud of where you’re from, your heritage and roots, because that’s exactly what it’s all about. These notions of belonging to a place and a community are values that have become more and more popular among fashion labels, and they’re having a field day with the idea of belonging.