Africa Looked to for News Ideas by UK and European Broadcasters
Africa is making the switch from analog to digital broadcast. It’s expensive but there are investment opportunities, according to John Momoh, CEO of Nigeria’s Channels Television.
Momoh spoke to potential investors and international media players at the International Broadcasters Conference in London.
African broadcasting needs more financing, strong technology, digitization, and effective communication strategies, Momoh said.
John Maguire, director of international relations for Paris-based news and current affairs TV channel, France 24, described broadcasting in general as being in crisis, and was curious about how to make money in broadcasting in Africa.
“The old legacy platforms are saturated in terms of attractiveness to audience and that is presenting a lot of challenges,” Maguire said…