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$500m Investment into African Innovation and Growth

BIZTECH AFRICA   in 
August 19, 2014

SAP today announced a seven-year plan to up-skill local African talent and drive sustainable innovation and growth in Africa. With more than 1,300 customers across the continent, SAP is already enabling African businesses and governments of all sizes to grow, scale and globalise, as well as make the transition to a networked, technology-driven innovative economy. As part of this commitment, SAP Africa is now taking responsibility for SAP operations across 51 African countries, including Morocco, Algeria and Tunisia and Mauritania.

With the vision of helping make Africa run better and improve the lives of Africans, SAP plans to invest up to US $500 million through 2020 as it continues to build on the region’s impressive double-digit growth rate momentum. The goal is to establish the African region as one of the company’s top-five growth markets globally. Much of the direct investment will be outside South Africa, where SAP already has a solid footprint.

This plan was made public today at press briefing hosted by Robert Enslin, member of the Executive Board of SAP SE and president of Global Customer Operations, and Pfungwa Serima, CEO of SAP Africa.

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